The applicant for the Higher Program in Entrepreneurship and Business Innovation must be a proactive person, with interest in developing their own or collaborative business projects. Your analytical skills, creativity, and willingness to learn fundamental concepts of administration, marketing, finance, and leadership are valued.

This program is designed to:

• People with an entrepreneurial spirit who seek to transform ideas into sustainable businesses.
• Professionals looking for tools to start, strengthen or diversify their companies.
• Students with interest in acquiring a strategic vision of the business world.
• Those who wish to develop skills for innovation and business management in dynamic environments.

The graduate of the Higher Program in Entrepreneurship and Business Innovation will be a professional with the necessary skills to lead, manage and consolidate entrepreneurial projects.

Its features include:

• Leadership and strategic vision: Ability to identify business opportunities and lead teams with a focus on results.
• Financial and operational management: Dominio de herramientas para la toma de decisiones basadas en análisis financiero y operativos.
• Habilidades de marketing digital: Conocimiento práctico para diseñar estrategias efectivas en redes sociales y plataformas digitales.
• Business innovation: Skills to apply methodologies such as Design Thinking and Lean Startup in the creation of products or services.
• Adaptability: Ability to face challenges in the business environment with creativity, flexibility and solution focus.

The graduate will be prepared to launch or accelerate their own business, collaborate in innovation teams or serve as a consultant in key areas of entrepreneurship.